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Kickstarter Crowdfunding: 7 LinkedIn Hacks You Need to Know Now

7 LinkedIn Hacks You Need to Know Now

Crowdfunding on Kickstarter can be a challenging task, especially when it comes to promoting your campaign on social media. With so many platforms available, it’s tough to know where to focus your efforts. However, one platform that is often overlooked but can be incredibly powerful for Kickstarter crowdfunding is LinkedIn. In this article, we’ll explore seven hacks you need to know now to make the most of LinkedIn for your Kickstarter campaign.


LinkedIn may not seem like an obvious choice for promoting your Kickstarter campaign, but it has several unique features that make it well worth considering. For starters, LinkedIn is a professional networking site with millions of users worldwide. This means that there are plenty of potential backers and influencers who might be interested in your project. Additionally, because LinkedIn tends to attract more serious professionals than other social media sites, people tend to take their connections and interactions more seriously. This can lead to higher engagement rates and better results overall.

Why LinkedIn Is A Powerful Tool For Kickstarter Crowdfunding

One reason why LinkedIn is such a great tool for Kickstarter crowdfunding is that it allows you to build relationships with key influencers and potential backers. By connecting with these individuals through groups or direct messages, you can start building trust and credibility before even launching your campaign. And once your campaign goes live, you can use LinkedIn to promote it to your network and beyond.

Building Your Profile: The First Step To Success On LinkedIn

Before you can begin using LinkedIn effectively for your Kickstarter campaign, you need to have a strong profile. Start by filling out all relevant sections, including your work experience, education, skills, and interests. Make sure everything is up to date and accurately reflects your expertise and accomplishments. It’s also important to include keywords related to your industry or niche, as this will help improve your visibility in search results.

Connecting With Influencers And Potential Backers

Once you have a solid profile established, it’s time to start connecting with influencers and potential backers. Use LinkedIn’s advanced search functions to find people who match your target audience demographics, then reach out to them directly via message or invite them to connect. Be sure to personalize each message and show how you share common interests or goals.

Creating Engaging Content That Drives Traffic To Your Campaign Page

Another way to leverage LinkedIn for your Kickstarter campaign is by creating engaging content that drives traffic to your campaign page. Share updates about your progress, highlight any notable achievements or milestones, and offer exclusive insights into your project that only LinkedIn followers get access to. Don’t forget to include links to your campaign page in every post!

Leveraging Groups And Communities To Reach New Audiences

Finally, don’t underestimate the power of leveraging groups and communities on LinkedIn to reach new audiences. Join relevant groups based on your industry or niche and actively participate in discussions and conversations. Share valuable insights and resources, ask thoughtful questions, and always provide value first. Over time, you’ll establish yourself as a trustworthy authority figure within those communities, which can translate into increased support for your Kickstarter campaign.

Measuring Results And Optimizing Your Strategy

As with any marketing strategy, measuring results and optimizing your approach is essential for success. Keep track of metrics like click-through rates, engagement levels, and conversion rates to see what works best for your specific audience. Then adjust your strategy accordingly to maximize ROI and achieve your fundraising goals.


By following these seven LinkedIn hacks, you can supercharge your Kickstarter crowdfunding efforts and drive more traffic to your campaign page than ever before. Whether you’re looking to raise funds for a product launch, charitable cause, or creative project, LinkedIn can be a powerful ally in achieving your goals. So what are you waiting for? Get started today and watch your campaign soar!

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