Get More Backers with These Pinterest Marketing Strategies

Introduction to Pinterest Marketing for Kickstarter Campaigns

Pinterest is a social media platform that allows users to create and share visual content. It’s an excellent tool for promoting your Kickstarter campaign because it enables you to showcase your product or service in a visually appealing way, which can attract more backers. Here are some tips on how to use Pinterest marketing strategies to promote your Kickstarter campaign:

Creating Visually Appealing Pins that Convert

The key to success on Pinterest is creating pins that grab the attention of potential customers. Use high-quality images that highlight your product or service, and add text that describes its benefits. You should also include a call-to-action (CTA) that encourages people to click through to your Kickstarter page. Some examples of CTAs could be “Learn more,” “Shop now,” or “Back this project.”

Building a Targeted Audience on Pinterest

To get the most out of Pinterest marketing, you need to build a targeted audience. This means finding people who are interested in your niche and connecting with them. Start by identifying relevant keywords related to your product or service, and then create boards around those topics. Share engaging content from other sources as well as your own products, and encourage followers to repin your content.

Optimizing Your Profile and Board Structure

Your profile and board structure play a crucial role in driving traffic to your Kickstarter campaign. Make sure your profile picture and cover image reflect your brand and showcase your product or service. Also, optimize your board names and descriptions using relevant keywords. This will help improve your visibility in search results and increase your chances of being discovered by potential backers.

Measuring the Success of Your Pinterest Marketing Efforts

Tracking your performance on Pinterest is essential to understanding what works and what doesn’t. Monitor your impressions, clicks, and engagements regularly, and adjust your strategy accordingly. You can also use tools like Google Analytics to track conversions from Pinterest to your Kickstarter page.


In conclusion, Pinterest marketing can be an effective tool for promoting your Kickstarter campaign. By following these strategies, you can create visually appealing pins that convert, build a targeted audience, optimize your profile and board structure, and measure the success of your efforts. So, start pinning today and watch your backer count grow!

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