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From Zero to Hero: How to Make Your Kickstarter Go Viral on Social Media

Kickstarter is a crowdfunding platform that allows people to raise funds for their creative projects. It’s an excellent way to bring your ideas to life, but it can be challenging to get the word out and attract backers. In this blog post, we will explore how you can use social media to promote your Kickstarter campaign and make it go viral.

Introduction: What is Kickstarter and How to Make it Go Viral on Social Media

Kickstarter is a popular crowdfunding platform where people can fund creative projects ranging from art, music, film, technology, and more. The process involves creating a project page with details about your idea, setting a fundraising goal, and offering rewards to supporters who pledge money towards your campaign. While Kickstarter provides a platform for fundraisers, it’s up to you to market your campaign and attract backers.

Social media has become one of the most significant tools for promoting products, services or causes online. With billions of active users across various platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and TikTok, social media offers a vast audience waiting to hear about your Kickstarter campaign. Here are some tips on how to leverage social media to make your Kickstarter go viral.

The Power of Social Media in Promoting Your Kickstarter Campaign

Social media has revolutionized the way people communicate, share information, and connect with each other. It has also transformed the way businesses market themselves and reach potential customers. For Kickstarter campaigns, social media can help increase visibility, build brand awareness, and drive traffic to your project page. By using social media effectively, you can generate buzz around your campaign and encourage people to support your cause.

Tools for Successful Kickstarter Marketing on Social Media

There are several tools available that can help you promote your Kickstarter campaign on social media. Some of these include:

1. Buffer – A tool that helps schedule posts on multiple social media platforms simultaneously.

2. Hootsuite – Another scheduling tool that enables you to manage all your social media accounts from one dashboard.

3. Canva – An easy-to-use graphic design software that lets you create stunning visual content for social media.

4. Crowdboost – A platform designed specifically for Kickstarter campaigns that helps automate social media promotion.

Advice from Experts: Tips and Tricks for Making your Kickstarter Campaign go Viral

To make your Kickstarter campaign go viral on social media, you need to think outside the box and come up with innovative ways to engage your target audience. Here are some tips and tricks from experts:

1. Create compelling video content – Videos are highly engaging and can help convey your message quickly and efficiently. Create a short video that explains your project and its benefits, and share it on social media.

2. Offer exclusive rewards – Rewards are a great way to entice people to support your campaign. Consider offering unique and exclusive rewards that are only available to your social media followers.

3. Leverage influencer marketing – Partner with influential figures in your industry who have large social media followings and ask them to promote your campaign to their audience.

4. Use hashtags – Hashtags are a powerful tool for increasing the visibility of your campaign. Research relevant hashtags and use them strategically in your social media posts.

5. Engage with your audience – Respond to comments and messages promptly, thank your supporters publicly, and share user-generated content to showcase the excitement around your campaign.


Promoting your Kickstarter campaign on social media requires careful planning, creativity, and persistence. By leveraging the power of social media and following best practices, you can increase the visibility of your campaign, build brand awareness, and ultimately make your Kickstarter go viral.

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