5 Social Media Tools to Boost Your Kickstarter Campaign

Crowdfunding has become increasingly popular in recent years, with more and more people turning to platforms like Kickstarter to raise funds for their projects. One of the key factors that can determine the success or failure of a crowdfunding campaign is how well it is promoted on social media. In this blog post, we will look at five tools that you can use to boost your Kickstarter campaign on social media.


Social media plays an essential role in promoting any crowdfunding campaign because it allows project creators to reach out to a wider audience and build momentum around their idea. With so many different social media channels available, however, it can be difficult to know where to start when it comes to promoting your Kickstarter campaign. That’s why we have put together a list of some of the best tools available to help you make the most of social media during your next crowdfunding campaign.

Importance of Social Media in Crowdfunding

One of the main benefits of using social media to promote your Kickstarter campaign is that it enables you to connect with potential backers who may not have otherwise heard about your project. By sharing updates, engaging with followers, and encouraging shares and retweets, you can quickly build up a following of supporters who are invested in your cause. Additionally, social media provides a way for you to track the progress of your campaign and adjust your strategy as needed based on feedback from your audience.

The 5 Best Tools for Promoting Your Kickstarter Campaign on Social Media

1. Hootsuite: This tool allows you to manage multiple social media accounts from one dashboard, making it easy to schedule posts ahead of time and monitor conversations related to your campaign.

2. Canva: If you’re looking to create eye-catching graphics to accompany your social media posts, Canva is a great option. The platform offers a wide range of templates and design elements that allow even those without graphic design experience to create professional-looking images.

3. TweetDeck: Twitter is often used by crowdfunding campaigns to connect with potential backers, and TweetDeck makes it easy to keep tabs on relevant conversations and hashtags.

4. Buffer: Similar to Hootsuite, Buffer allows you to schedule posts across multiple social media channels, ensuring that you stay active and engaged throughout your campaign.

5. Sprout Social: This comprehensive social media management tool includes features such as analytics tracking, content calendars, and team collaboration, making it ideal for larger teams working on crowdfunding campaigns.

How to Use These Tools Effectively

Once you have identified which social media tools will work best for your Kickstarter campaign, it’s important to use them effectively. Here are some tips for getting started:

1. Set clear goals: Before you begin promoting your campaign on social media, establish specific objectives for what you want to achieve. For example, do you want to increase brand awareness, drive traffic to your Kickstarter page, or generate pledges? Having clear goals will help guide your social media strategy.

2. Define your target audience: Knowing exactly who you are trying to reach with your social media efforts can help you tailor your messaging and choose the right platforms to focus on. Consider demographics such as age, gender, location, and interests when defining your target audience.

3. Create a content calendar: Planning out your social media content in advance can save you time and ensure that you remain consistent in your posting frequency. A content calendar should include topics, keywords, and timing for each post.

4. Engage with your followers: Building relationships with your social media followers is critical to building trust and support for your Kickstarter campaign. Respond promptly to comments and messages, share user-generated content, and encourage participation through polls and contests.

Examples of Successful Kickstarter Campaigns That Used Social Media Well

There are countless examples of successful Kickstarter campaigns that have leveraged social media to attract attention and funding. Some notable ones include:

1. Pebble Time Smartwatch: This campaign raised over $20 million dollars in just 37 days thanks in part to its strong presence on social media. The team behind the watch utilized Facebook ads, influencer marketing, and community engagement to build buzz around the product.

2. Exploding Kittens Card Game: Creator Elan Lee used his extensive network of connections in the gaming industry to promote the card game on social media, resulting in over $8 million in funding. He also created funny videos and memes to entertain and engage fans.

3. Coolest Cooler: This innovative cooler raised over $13 million dollars on Kickstarter thanks in large part to its viral video, which was shared widely on social media. The team also offered exclusive rewards for early bird backers, creating a sense of urgency among potential supporters.


Promoting your Kickstarter campaign on social media requires careful planning, strategic thinking, and a willingness to experiment with new tactics. By using the right tools and techniques, however, you can build momentum around your idea and ultimately succeed in reaching your fundraising goal.

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