5 Mistakes to Avoid When Running Your First Kickstarter Campaign

Kickstarter is a popular crowdfunding platform that has helped thousands of entrepreneurs and creators bring their ideas to life. However, running a successful Kickstarter campaign can be challenging, especially if it’s your first time. In this blog post, we will discuss five common mistakes you should avoid when launching your first Kickstarter campaign.


Running a Kickstarter campaign can be an exciting and rewarding experience. It allows you to showcase your idea or product to the world and raise funds to turn your dream into a reality. But before you hit the “launch” button, there are some critical mistakes you need to avoid. Here are five common pitfalls to watch out for:

Common Mistakes to Avoid When Running a Kickstarter Campaign:

1. Setting unrealistic goals and rewards – One of the most significant mistakes you can make when running a Kickstarter campaign is setting unrealistic goals and rewards. If you aim too high, you may not reach your funding target, which could damage your credibility and discourage future backers. Similarly, offering overly generous rewards could eat into your profits and leave you with little margin for error.

2. Failing to build an engaged community of backers – Another mistake to avoid is failing to build an engaged community of backers. A successful Kickstarter campaign requires a strong following of supporters who believe in your project and are willing to help spread the word. Without a solid foundation of support, your campaign may struggle to gain traction and reach its funding goal.

3. Creating a poor video and project page – Your Kickstarter video and project page are essential elements of your campaign. They provide potential backers with information about your idea or product and convince them to invest in your vision. If your video is low-quality or your project page lacks detail, you risk turning off potential backers and damaging your chances of success.

4. Managing your campaign and expectations poorly – Finally, managing your campaign and expectations poorly can derail your efforts. You must stay organized, communicate regularly with your backers, and manage your finances carefully. Additionally, you need to set realistic expectations for yourself and your team. Underpromise and overdeliver whenever possible to ensure that you meet or exceed your backer’s expectations.


In conclusion, running a successful Kickstarter campaign takes planning, preparation, and attention to detail. By avoiding these five common mistakes, you increase your chances of reaching your funding goal and bringing your idea to life. Remember to set realistic goals and rewards, build an engaged community of backers, create a compelling video and project page, manage your campaign and expectations well, and always underpromise and overdeliver. Good luck!

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